Combining a deep passion for creativity and a sharp talent for business, Shira specializes in strategic initiatives, with a strong financial, bottom-line focus. Her work includes launch and growth strategies, budgeting, cash flow management, investor presentations and fundraising. Shira began her career in the art world, working for several contemporary art galleries including Deitch Projects, and held positions in marketing, communications and brand management at Banana Republic and Avon Products before founding Launch Collective in 2005. Shira graduated Summa Cum Laude from New York University with a BA in Visual Culture, and holds an MBA from Columbia Graduate School of Business.


With a comprehensive background in merchandising, trend research and production, Rob specializes in all aspects relating to buying, planning and product development. He began his career in finance at JP Morgan Chase in Mergers & Acquisitions, which he subsequently left to pursue his dream of working in fashion. He has a stellar track record at some of the fashion industry's most prestigious blue chip players including Abercrombie & Fitch, Club Monaco and Ralph Lauren. Rob graduated from Northwestern University in Evanston, IL with a BA in American History.