To effectively position your brand within the marketplace you need impactful strategies that engage with your target customer and clearly communicate your brand message across multiple touch points including e-commerce, email marketing, social media and digital marketing initiatives.

Research + Brand Positioning

• Define target customer including demographics, psychographics, shopping habits and brand affinities

• Evaluate the marketplace and competitive set

• Create a profile deck that communicates the brand message, audience and positioning

E-Commerce Development + Optimization

• Define point of view for e-commerce experience

• Evaluate content, photography and user experience to ensure e-commerce platform aligns with brand identity*

• Highlight areas for growth and opportunities to drive engagement and conversions*

• Source, hire and manage outside resources (graphic designer, developers) to optimize experience

Content Strategy

• Develop direction for seasonal storytelling campaigns including visual point of view, inspiration boards and desired distribution points

• Source photographer's, talent and graphic support as needed*

• Oversee production and execution of content campaigns

• Identify appropriate editorial and creative directors for the development of a brand style guide

• Hire and oversee all outside resources and serve as the advisor and point person throughout the development process

Digital Marketing Strategy

• Evaluate current platforms including social media, email marketing, Facebook/Instagram ads and recommend strategies for optimizing performance

• Source, hire and manage outside resources (ie, digital marketing agencies) to optimize traffic driving strategies through SEM, retargeting, AdWords, etc*

• Advise on creative assets for each individual digital marketing campaign

• Develop and implement tracking reports to measure monthly performance metrics and ROI

BRAND Partnerships + Collaborations

• Define desired opportunities and identify appropriate partners

• Develop collaboration/partnership pitch deck and customize for each opportunity

• Initiate outreach and set-up pitch meetings with select brands

• Manage partnership details and agreements

• Oversee execution of each program

• Create recap reports with performance metrics and ROI

Press + Media

• Develop key press materials including press kits and press releases

• Source, hire and oversee third party PR resources such as freelance reps or agency